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As you all know saturdays are strictly designated for real estate so todays topic is geared towards marketing yourself as a real estate agent. Any seasoned agent will tell you that the first step in becoming a successful agent is Marketing. Marketing (not to be confused with branding) is the action or business of promoting and selling products or services, including market research and advertising; the key word being promoting, followed by the sentence product or services. For all intense purposes, were are going to focus on the services part because obviously as an agent your offering (or promoting) your services as an agent, and we will delve into the “market research” in a few. So, lets take it from the top….being successful in real estate comes from promoting your services as an agent. This means conveying to others why they should choose you (among the hundreds of thousands of agents out there). I always tell new agents coming into the business, the best place to start is finding a target market in this business, and heres where the market research comes into play. There are so many facets in real estate that its almost impossible to be excellent in all areas, so why not pick one (or two) and become the master of those areas? If you love the thrill that comes with helping first time homebuyers cross the home ownership threshold with great pride, then become a master in that market. If you love helping public servants (teachers, fire fighters, police, etc) claim a slice in the home ownership pie, then cater to that target audience. Once you’ve identified (& mastered) your niche in real estate, then you can tell your target audience that your are well versed in what ever specialty area that you chose, and viola!! Theres your schtick! Once you have that, then the rest is pretty much the “push” portion of your marketing. By “push” I mean the “Push Tactic”. This is the “My services are better than the other service” spiel. We can go into depth with Push Tactics next Saturday. So your homework (until next time) is: Finding Your Niche! Hope you enjoyed this read! Let me know what you think!